See exactly what you'll get.
This is a sample ARCHIE audit for a made-up 20,000-contact business. Your real report works the same way — using your account's actual numbers.
This is an example. The numbers below are made up to show a typical mid-sized account. Your report will show your real data.
20,000 contacts · healthy in places, leaking in others
Their email setup and automations are in good shape. But a stale list and very low engagement are quietly shrinking how many people they actually reach — the two biggest wins are right there.
The four areas, graded
Your contact list
| Check | Your account | Healthy |
|---|---|---|
| Duplicate people | 5.2% (1,040) | ≤ 2% |
| Missing email or phone | 17% (3,400) | ≤ 10% |
| Shared inboxes (info@, etc.) | 4.1% (820) | ≤ 5% |
| Broken / typo emails | 1.3% (260) | ≤ 2% |
Getting to the inbox
| Check | Your account | Healthy |
|---|---|---|
| Sender set up correctly | ✓ Yes | required |
| Email signature verified | ✓ Yes | required |
| Domain protected from fakes | ⚠ Watch only | should block |
| Bounced email | 1.7% | ≤ 2% |
| Spam complaints | 0.06% | ≤ 0.3% |
What's working
| Check | Your account | Healthy |
|---|---|---|
| People who never click | 64% (12,800) | ≤ 40% |
| Average click rate | 1.6% | a trend, not pass/fail |
Measured on real clicks — never on “opens,” which Apple now fakes.
Your automations
| Check | Your account | Healthy |
|---|---|---|
| Empty automations | 3 | 0 |
| People stuck mid-flow | 0 | 0 |
| Paused automations | 11 | review |
| Leftover deleted ones | 0 | 0 |
The biggest things to fix first
12,800 of 20,000 contacts haven't taken a single action in 90 days — but they're still getting your emails. Mailing people who never respond drags down your reputation, so everyone's email lands in spam more often. Win them back, then quietly retire the ones who still don't engage.
Your sender setup is correct, but the lock that stops scammers sending fake email in your name is only watching — not blocking. Switching it to “block” protects your brand and helps your real email get trusted.
The same people are counted more than once and thousands are missing an email or phone — so your reports are off and you're paying to store contacts you can't even reach. Merging duplicates and requiring email on your forms fixes both.
Your step-by-step plan
Win back the quiet 12,800 — then let go of the rest
Send a short re-engagement series. Anyone who still doesn't respond gets paused (not deleted), which protects your reputation so more of your email reaches the inbox. impact high · effort medium
Switch your domain protection from “watch” to “block”
A small DNS change that stops anyone impersonating your brand and boosts trust in your real email. impact high · effort low
Merge the 1,040 duplicates & require email on forms
Cleaner data, accurate reporting, and a smaller bill — plus no new gaps creeping in. impact medium · effort low
Tidy up 3 empty and 11 paused automations
Archive what's abandoned so your account is easier to run and nothing falls through the cracks. impact low · effort low
How the grade is worked out
Each area starts at 100 and loses points for real problems (the bigger the problem, the more it costs). Your overall grade is a weighted average — areas that matter most for getting to the inbox count for more. Nothing is hidden: in your real report the full formula is shown, and every number links back to a count from your account.
Now run it on your account.
See your real grade and your own list of wins — ready in minutes.